Resources
SEO (Search Engine Optimization) Services
Only the first page counts!
If you're as serious about results as we are, Search Engine Optimization is one of the most effective ways to bring your website into the search engine arena. At Networth Media we don't go after simply ' ranking' your website for certain terms, but through proper research and analysis we rank your website for terms that get the highest conversion rates.
Whether you sell pink poodles in Sandton or cell phones in the Cape Town CBD, the search engines can be used to maximize your visibility and therefore maximize your reach and revenue generaton.
80% of people who are trying to find the products & service that you offer will use the search engines to find them.
So here's how we harness the power of search to help you grow your business with our highly effective 5 step formula:
- 1Website SEO Audit
- 2Keyword Research & Analysis
- 3Content Development
- 4Web Page & Content Optimisation
- 5Monthly Management & Link Building
Website SEO Audit
There are over 20 structural & peripheral elements throughout your website that can either increase or decrease your website's performance in the search engine; these include Titles Tags, Meta Descriptions, Meta Keywords, Internal linking structure, Information / Content architecture and many more. Each of these elements need to be working together toward achieving the results.
We will do a thorough SEO Audit of your website to ensure that all of these elements are optimised and working for you.
Keyword Research & Analysis
Search Engine Optimization is all about bridging the gap between your primary product & service keywords and your potential customers through the search engines. So one of the most important parts of SEO is finding the right keywords in order to facilitate building the right theme and relevance throughout your web pages, so that the search engines link you to the right keywords.
By analysing your product and service offerings we are able to assess your industry and online competition, and create a theming strategy for your website, and web pages (because just remember, it's not your website that ranks, it's each individual page).
Content Development
Using your keywords, we will run through your website content to ensure that each page is SEO friendly and optimised. Our talented SEO copywriters will also create new content to ensure that your website is kept fresh and up-to-date for the search engines to index - this will help your rankings significantly.
Web Page & Content Optimisation
With the research & theme created through the initial steps, we will use our tried and tested optimisation strategies to begin pieceing together each piece of content, and each page on your website, in order to ensure that all tags, links, images and other components are optimised correctly, and are relevant to your offerings.
Monthly Management & Link Building
Now that the foundation is built by restructuring your website, and optimising content and web pages, the next step is called Link Building. As you probably know Google is driven to give their searchers the most relevant and CREDIBLE websites pertaining to their searches.They do this by assessing how many quality links are pointing back to your website from other websites in their search engine index.
Each link is seen a a vote, or recommendation, and the more votes or recommendations that you have the more credibility you will have. The more credibility you have, the higher you will rank for your primary and secondary keywords.
So, our goal is to make sure that Google finds you to be a credible resource for products & services.
