Conversion Based Web Design

Unique Selling Proposition & Conversion

The first 25% of your website is your 'Conversion' or USP (unique selling proposition) real-estate. This is where your new visitor's eyes cross first, and you have 3 seconds to make sure that your visitor understands what you are all about. What your products are, what services you offer, and how you can help them to reach their goals.

Once they believe that you can help them, a Call-To-Action button or link will help to passively persuade them to perform the particular action that you desire them to take. If coordinated correctly this Persuasive Architecture can turn any casual browser into a serious customer.

Usability & User Friendly Design

Web design is not only about the way that your website looks; it’s also about the way your website ‘feels’ to the user, and the flow of the information (information architecture) must be user centric.

We analyze your target market, and the traffic/visitors that your site receives on a monthly basis, and using this we will determine what your visitors want to see, and how the information must be displayed to maximize the probability of them buying, signing up or contacting you for your products and/or services.

Search Engine Friendly Design

80% of your potential customers are using the Search Engines to find the products & services that you are offering. So apart from making your design USER Friendly, it is important to make it Search Engine Friendly as well.

Our team of SEO (Search Engine Optimisation) specialists will thoroughly audit your website's design & layout, image & code weight, structure, internal linking, sitemap design, and so forth, to ensure that the search engines have an easy, resource friendly path to your content and throughout your website. This will help them to index your site correctly, and associate your web pages with the keywords that your potential customers are searching for in the search engines.

XHTML & CSS

Our web team is up-to-date with the latest web programming languages and standards. The foundation of your website and web page will be coded in XHTML, and we will use CSS to stylise each page for a perfectly tuned masterpiece.

Content Development & Copywriting

The saying "Content is King" is the unavoidable truth. Not only does it help your visitors to understand your business, but it also helps the major search engines to establish what your website is about, how much you know about your products and services, and link your web pages to the industry keywords most relevant to what your web pages are saying about your brand, products or services.

Our Copy team has written for multiple industries across the globe, in many styles and tones. We will put the E back into ENTICING through your website's content, and keep your visitors coming back.

Website Maintenance

We will help you to upgrade and enhance your website’s functionality, design and content while you focus on your core business. And, over time, working to steadily improve key performance indicators. In order to achieve higher rankings, and continuously improve performance, it is important to keep your website fresh & up-to-date, and in working order.