25
2009
Online Business Opportunity in South Africa
An article by 
Online Business in South Africa is exploding! Even with the high costs of Internet access, more and more South Africans are using the World Wide Web to communicate, network and do business.
Considerable investment in infrastructure in Information Communication Technologies (ICT) is being implemented. As a result of the South African government investing in these technologies, the entire continent is in the process of experiencing a Digital Communications explosion. Nowhere in the world has growth in the industry been so rapid or had such an enormous impact.
This growth is reflected in the spread of Internet connections that have increased by 1,031.2% between 2000 and 2008. 5.4% of the African population now has access to the Internet and the continent accounts for 3.4% of the global Internet population. Internet access continues to grow faster than any other part of the world. New telecom infrastructure is set to boost capacity and cut tariffs, further unlocking the continent’s high-speed Internet potential and creating new growth opportunities. SEACOM, the Mauritius-registered private equity venture, has invested $650 million in fiber-optic undersea cable that now links east and southern Africa to Europe and Asia.
All of this promises to revolutionise the Online Business industry and the opportunities that are ripe for the picking by young and old, the entrepreneurs and business starters and also the existing business owners out there.
So, how does a Business owner like you, reap these very real awards?
Business websites used to be just another medium to get some extra exposure, but nowadays small, medium and large business owners are opting to use their website as their main source of income. Unlike conventional marketing, online marketing is much more cost effective and super efficient. Targeting and influencing potential consumers have never been this direct. With conventional marketing a ‘shot gun approach’ was the norm, where a large number of potential customers received a marketing message. This approach means that if the consumer is not in the market for whatever product or service is being advertised, your efforts will fall on deaf ears, so to speak.
With Online Business and marketing a ‘sniper rifle’ approach is used where marketing is directed at the user that is looking for the specific product or service that the Online Marketer is placing out there. Internet browsers search specifically for what they need at that point in time and by doing effective marketing online you will be able to ‘catch’ the user at that very moment.
Not convinced yet? I’ll tell you all about it in the coming weeks. Right now, I need to check my virtual sales for the month, at home, on my PC, because I’m connected!
14 Comments + Add Comment
Leave a comment
I truly believe that we have reached the point where technology has become one with our society, and I can say with 99% certainty that we have passed the point of no return in our relationship with technology.
I don’t mean this in a bad way, of course! Ethical concerns aside… I just hope that as technology further innovates, the possibility of transferring our memories onto a digital medium becomes a true reality. It’s a fantasy that I daydream about every once in a while.
(Posted on Nintendo DS running R4i Card DS Fling)
I usually don’t post in Blogs but your blog forced me to, amazing work.. beautiful …
In searching for sites related to web hosting and specifically comparison hosting linux plan web, your site came up.
Well I am quite sure that it would not be new for you but your blog s fantastic! I am sure that many guys would have told you before but I thought to let you know myself and boost your confidence.
Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…
Hey nice blog, i have bookmarked the site for later use, thanks.
That is some inspirational stuff. Never knew that opinions could be this varied. Thanks for all the enthusiasm to offer such helpful information here.
This post is good, whenever I just visit blogs I comes across some shitty articles written for search engines and irritate users but this article is quite good. It is simple, good and straightforward.
Good point. The content that you will build your blogs with now can bring you a lot of revenue when the economy bounces back.
Hi, I found this blog post, but are looking for shopping information on Google, and found it very good article to share, thanks greetings and cheers!
Hi,Thanks for leading me to your Blog from a comment left on my Blog, some great stuff here, will bookmark it, Thanks again!
I rarely leave comments on blogs, but your blog post encouraged me to compliment your inof. Thank you for the read, I will recommend your site and come back occasionally.
Thank you so much for a intelligent article. Good job!
Pretty insightful post. Never thought that it was this simple after all. I had spent a good deal of my time looking for someone to explain this subject clearly and you’re the only one that ever did that. Kudos to you! Keep it up