8
2009
Effective Web Design Strategy
An article by 
Thus far I’ve been going on about why going online is the route to take these days. Making the decision is but the start and you need some insight on how this process happens and where to kick off, so let’s get going.
Unfortunately most business owners have no idea what makes a successful and effective business website that brings feet through the doors of your business, virtually speaking of course, and making the sales. The only difference is that online, each visitor is highly susceptive and much more likely to buy.
What are your Goals?
What is your goal for your website? Getting leads and generating an income through effective conversion most probably. If this is what you require, then your website should be designed to accomplish the following:
* Get as many searchers as possible to click through to your site for whatever they’re looking for in the Search Engines. (Search Engine friendly design)
* Provide the shoppers with the info that they need to make an educated decision on which product they will buy in the end.
* Calls to Action! There are way too many online businesses out there that do not entice and encourage the browser to load that product in the cart and take it to the checkout. Also for businesses that provide a service, browsers have to search were to enquire or get a quote. You need those calls to action!
* Now you need to keep those new customers coming and existing ones returning. Market that business through great resources, like reviews, articles and tips. Social Media Marketing can be extremely effective if you have some of the best info and resources to link to.
Know your Market
Who will you target online, students, young adults, business men? All of these targets will have to be approached differently for effective marketing, lead generation and sales.
Your physical design of the site must be catered for the market that you target, for example, students and younger people will need hip and happening funky design that is more complex and open for exploration. Business men will probably want to be able to find what they are looking for quickly and easily to facilitate information sharing.
Your site content will also need to be targeted according to what the market wants. Give them information and great resources to be able to assist in the decision making process of buying or signing up for the product or service that you offer.
DIY or Using the Professionals
Some may feel that they can save money by designing and creating their own business website. This may be true if you are up to date with the latest techniques, search engine friendly design, professional web structuring and oodles of other elements that determine the efficacy of your website. The bottom line is that most of us do not have the necessary knowledge and experience to take on such an important project and unfortunately unprofessional websites contribute to 50% of all low converting websites.
Taking this into account, may I suggest consulting with the people in the know? You may have to spend a bit more initially, but the rewards and returns will be much higher in the long run.
If it’s stale and outdated, no one wants to use it – Google included.
A good website will provide it’s users with all the most up to date and fresh information out there. Keeping your website and the resources within the site up to date takes work. Show me one successful business out there that doesn’t put time and effort in keeping with the times and updating their clients along the way.
Keep those clients coming back by adding something unique to your site like adding real time enquiry or consultation features. Don’t just say that you provide the best service in the industry, do it!
Monitor your Business
Use website tracking software to see what visitors and customers are doing on your site. This will help you to identify possible areas for improvement. Why are potential customers leaving your site without buying or enquiring? Do you have sufficient calls to action? Are you targeting the best pages for entry into your site from the search engines for a specific search phrase or keyword? What route are browsers taking to find what they are looking for on your site?
All of these and countless other elements determine how effective your site is in converting mere browsers to buyers.
Hopefully this has helped you to understand how you CAN be the best out there and what is needed to get the sales and income that you desire. We will keep on providing you with the answers to many of the online business questions you may have.
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