In order to effectively show the benefits of marketing your business and products and/or services online, we will need to compare online marketing with conventional marketing such as TV, radio, print, and outdoor advertising (billboards, flyers etc.) The Consumer Targeted Marketing – Shotgun vs. Sniper The Shotgun Approach Conventional marketing relies on a shotgun approach where ads are placed randomly without knowing whether the viewer will be interested in your product or service at any [...]

This week I decided to post some of the most inspiring and interesting  infographics and videos out there. Obviously I cocentrated  on the biggest players in the online marketing world: Google Facebook Twitter And then I found a few really nice ones and decided to add those too, just for fun Without any further adu, here the are. How Google Works This fantastic Infographic on How Google Works really makes the process simple enough for [...]

If you want to be a successful online marketer there are certain skills that you need to acquire. Onsite SEO is a very good way of getting your online marketing campaign off to a good start, but this should not be the only element to master. Onsite SEO alone won’t get you very far at all. But what if you work for an Online Marketing company and you have a designer, coder, copywriter, PPC expert [...]

The rest of 2010 promises to be a big one in the history of South Africa and the world! Not only have we successfully hosted the 2010 Soccer World Cup, but with advances in online business in South Africa, this year could and should be a year of enormous growth for our economy and for each and every individual. Let’s take a look how you can drive your online business to new heights in 2010. [...]

Having a great business website is not enough in the realm of Online Business. “Build it and they will come” is not an effective point of view or strategy when it comes to building your online empire. There is much to be done to get the best results from your business online. Search Engine Marketing or SEM is divided into two major elements namely, SEO (Search Engine Optimization) and PPC (Pay per Click) or paid [...]

Online Business in South Africa is exploding! Even with the high costs of Internet access, more and more South Africans are using the World Wide Web to communicate, network and do business. Considerable investment in infrastructure in Information Communication Technologies (ICT) is being implemented. As a result of the South African government investing in these technologies, the entire continent is in the process of experiencing a Digital Communications explosion. Nowhere in the world has growth [...]